Augmented Products of Hotel Industry


With further higher expectations of the customer- again synchronized with intense competition- marketers offer more and more intangible features. All the extra things provided are service oriented. In the case of Hotels the augmented products include:

Facilities In Room :
Ø CTV Satellite channels
Ø International direct dial
Ø Refrigerator (deluxe rooms and suites)
Ø Bathtub (executive rooms and above)
Ø Running hot and cold water.

Services Provided :
Ø Ayurvedic Massage Center and steam bath
Ø Beauty Parlor
Ø Florist
Ø 24 HRS Room Service
Ø 24 HRS Coffee Shop
Ø Airport Transfer
Ø Ample Car Park
Ø Safe Deposit Lockers
Ø Travel Assistance
Ø Currency Exchange
Ø Same Day Laundry
Ø Direct Dialing
Ø Cable TV
Ø Health Club
Ø Banquet Halls
Ø Back Water Cruises and Package Tours
Ø 24 hrs Check Out
1. Variety Restaurant (Indian, Tandoor, Kerala, Continental and Chinese dishes.)
2. 24 hour Specialty Coffee Shop.
3. Family Bar (daily happy hours.)

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