Telemarketing: Of late, we find telemarketing very much instrumental in promoting almost all types of good and services. We are aware of the fact that telemarketing is based on the contribution of telephonic services and therefore, we can also call it marketing with the support of telephones. It is important to
mention that with the satellite communication facilities, the telemarketing has,
proved to be an effective as well as an economic component of promotion. In some of the areas, we find a combination of telephones and televisions for promoting the services. The main thing in telemarketing is the instrumentality of telemarketers. He should have a high communicative ability in addition to the art of telephonic talk. The consultancy organisations can use telemarketing for promoting the business. An individual consultant or the consultancy organisations need to recruit efficient personnel to act as telemarketers The personnel acting as telemarketers need an ongoing training. An in depth knowledge of the related services is found essential to the telemarketers. He bears the responsibility of answering to the questions and queries of clients, transmitting to them the required information, removing their confusion and misunderstanding on the basis of his communicative ability. It is natural that for discharging his/her functional responsibilities in a right way, the consultancy organisations need to make it sure that the personnel working as telemarketers are professionally sound.
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