Voicers Complanier: –
These customers actively complaint to service providers, but they are less likely to spread negative words of mouth, to switch patronage, or to go to third parties with their complaint. They tend to believe complaining has a social benefit and therefore don’t hesitate to voice their opinion. They believe the consequences of complaining to the provider can be very positive, and they believe less in other types of complaining such as spreading of word of mouth or taking to the third parties. Their personal norms are consistent with complaining
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