Word-of-mouth Promotion: Quality of services is the main thing in promotion. If the services are of world class, the customers/users start promoting your product. Contrary to it, if your services are of poor quality even the most sophisticated promotional measures fail in sensitising the users. It is against this background that we talk about this constituent of promotion mix. By word-of-mouth communication our emphasis is on promoting the services by the hidden salesforce. It is pertinent to mention that the satisfied groups of customers communicate to their close friends and relatives the outstanding properties of the services availed by them. Since we trust on our friends and relatives, the process of stimulation is found activated. If you are satisfied with the services of a medical consultant since he/she has successfully cured you on the basis of his/ her expertise and in addition, his/her behaviour has also been decent; you talk to your friends and relatives regarding the same.
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