In some  areas like personal, public sector, public relation, marketing, sales, labour relations, industrial relations know as exceptional communication skill.  Professional like editors, writers, teachers, advocates, researchers, etc. need a highly developed ability to communicate.   The executive are also expected to make speeches, prepare pamphlets, broachers, souvenirs, and give interview to the media in order to project a favorable image of their organization. This is the ability to communicate effectively become a very important job requirement.



Main objectives of the business communication :-


1. Information 2. Advice  3. Order  4. Suggestion  5. Persuasion  6. Education 7. Warning  8. Raising morale 9. Motivation

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