PRODUCT AND PRODUCT MIX
Any organization is marketing more than one product then it has a product mix.
„ Product item—a single product
„ Product line—all items of the same type
„ Product mix—total group of products that an organization markets
It is basically a group of products that are related because of customer, marketing and or production considerations. Rin, Wheel, Rin Solarox, Rin detergent powder, Surf, and Surf Ultra are part of Lever’s detergents line and Le Sancy, Lux, Rexona, Lifebuoy, are part of its soaps line. When we are discussing about a typical large multi-product firm’s product mix includes new, growing, maturing and declining products.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019