This method is basically based upon the executive opinions. It means that the executives are well informed about the industry outlook, capabilities and marketing programmes. They express their opinion as to what according to them is the sales expected in future.
a) Quick and easy way to forecast.
b) Many experts poll their experience and judgement
c) Qualitative results (expert’s knowledge)
d) This method is used when the adequate information of the market is not available.
a) Affected by the personal views.
b) More workload of key executives
c) Only based on personal judgement and may be subjective or biased.
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