Internal Communication :-
Effective and internal communication is considered important for the following reasons:-
ü A large business have a number of branches within the country and even abroad. Some of these multinational corporations are no small. The central organization of a large business is its never center. For its healthy and growth, it is very important that the central organization should be maintain a thorough and up-to-date knowledge of the various activities of branch offices. Some kind of link should be maintained among the various branches this process is called for an effective and efficient network of the communication.
ü Now a days business activity has become very extremely complex. This being an age of specialization, planning production, sales, stores, advertising, financing, accounts, welfare etc. are handle by different departments. If these departments do not communicate with one another as well as with the management, there will be no coordination among them. The coordination between one to more department in the business is very essential requirement.
ü Effective communication promotes an understanding and cooperation. If there exists effective communication between the management and the employees, it helps to bring about an atmosphere of mutual trust and confidence. The employees know what is expected of them. The mutual understanding is very extremely beneficial for both the parties in the business. The management can get better return and the employees get job satisfaction. They can also develop the loyalty of the enterprise.
ü Some organizations being designed on the basis of specialization and division of labour constituted a large number of person. The large size of the organization need not urgent and coordination. This coordination requires mutual understanding about the organization goals. The mode of their achievement and the interrelationship between the work being performed by various individuals and all this can be achieved through communication only.
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