What are the uses of sales promotion letters?

Uses (Objects) of Sales Promotion Letters:

The uses of sales promotion letter may be grouped into following four categories.

1.  Maintaining Contacts:

In a competitive world it is always possible that some regular customers may withdraw their patronage. It is, therefore, necessary to issue sales promotion letters from time to time carrying announcements of various services, and greetings with a view to maintain contacts with the existing customers.

2.  Awakening Inactive Accounts:

In spite of the best efforts for maintaining contacts, some of the customers may stop buying for certain reasons. In such circumstances, sales promotion letters are issued inviting complaints (if any) and offering adjustments (if possible).

3.  Welcoming New Customers:

In addition to handling the existing customers, the new ones should also be entertained. A new customer should be thanked and informed about services available to regular customers, through a sales promotion letter.