Characteristics of Sales Promotion Letters:
1. Timeliness:
Sales promotion letters are issued on special occasions, e.g. Eid, Holiday, introduction of a new product, etc.
2. Goodwill:
A sales promotion letter is indirect sales invitation. It does not induce the reader to buy but aims at creating an environment helpful for increase in sales in future.
3. Informal Style:
A sales promotion letter is usually written in informal, friendly and personal style, because it aims at establishing and maintaining goodwill and good relations. It may, however, suggest the sales of a service or product.
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