The mental contents of a good person are called moral and ethical values. This is also called Daivi sampati or divine qualities. Values are also called gunas. Some of the values are:
ü Fearlessness
ü Courage
ü Purity of mind and heart
ü Integration of thought, action and behavior
ü Generosity
ü Non-violence
ü Modesty
ü Humility
ü Integrity
ü Charity
ü Loyalty
ü Calmness
A manager/worker with these values can mobilize his energies as well as of those around him and canalize in to productive purposes to accomplish greater tasks.
The proof of sincerity and seriousness is a strong emphasis on integrity of character in a job. A man might have too little knowledge, perform poorly, lack judgement or analytical ability and yet may not do much harm. But a man who lacks character and integrity may cause much greater harm.
E.g. A salesman who does not possess good communication/ negotiating skills may at the most cause low sales. But a salesman who makes tall claims, false promises with regards to the product will cause disrepute the organization; which will be fatal to the company in the long run.
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