This type of marketing relies on the message of a marketer being spread quickly through various social networks in order to increase brand awareness. The name viral marketing stems from the rapid spread of viruses in general. Typically, a viral marketing campaign will not last as long as other marketing efforts, but if a company can come up with a good idea for viral marketing and reach the right people, it will become highly successful in a short amount of time. For example a hit advertisement video on Youtube.

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Aadi Vaidya

From the small Mandi town of beautiful Himachal Pradesh state in India, I have completed my Bachelors in Management Studies from St. Xavier's College - Mumbai. An 'ethical success' in life is what I am striving for. I adore my parents. Mahatma Gandhi, Sachin Tendulkar and Albert Einstein are my inspirations.

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