The short film used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a stranger. Released exclusively on YouTube, campaign has a very high emotional quotient as it touches the cords of human perception around how they perceive themselves as compared to other individuals. Campaign sends across a strong message that digital led campaigns are self sustaining and delivers a high ROI.
Video Description:
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
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