Technological Environment Analysis of Hotel Industry:
Technology has influenced not only the basic product in the hotel industry, but also the supplementary services to a great extent. Right from order taking to billing to payment has been computerized nowadays.
Technology has revolutionalised the booking system in hotels. One of the major source of booking is Global Distribution System (GDS) where the travel operator can book for various hotels though it. Also, hotels provide online booking systems where the hotelier tries to personalize the booking and minimize the customer interaction.
The hotel is now equipped with all the modern facilities which adds to the service offering. System allocation is the key to any hotels success. The frontline service provider should be able to satisfy customers demands.
Eg:- Hotels provide LCD, Laptop & conference facilities.
The Oberoi’s intranet facility helps to gain access to every information required by the customer, or by the provider to satisfy the customer’s needs.
The availability of sufficient parking is the basic requirement for accrediting with the STAR category. But the cost of property is soaring like the rising sea. The introduction of elevated parking is a blessing as its more convenient & cost effective to the hotelier.
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