What Is The Role of Direct Marketing In Integrated Marketing Communication?


Direct Marketing


Direct marketing means selling the product without any middlemen.



According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/ or transaction at any location.”


Role of Direct Marketing in Integrated Marketing Communication

Historically, direct marketing is the first area of marketing communication that adopted an integrated marketing approach. In fact, it would be in appropriate to rename the direct marketing as integrated direct marketing.

One reason that integration placed so well in direct response marketing is because of its factors on the customers. By using databases, companies can become more sensitive to customers warns & needs & less likely to bother them with unwanted commercial message. An authority on the subject has defined Integrated Direct Marketing as a systematic method of getting close to your best current potential customers.



Like it? Share with your friends!



Warning: Undefined array key "html5" in /home/bmsnewco/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 140

Facebook comments:

This Website Is For Sale. Email us an offer we cannot refuse on [email protected] :)

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Upload your own images to make custom memes
Youtube and Vimeo Embeds
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format