Direct Marketing



Direct marketing means selling the product without any middlemen.



According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/ or transaction at any location.”


Role of Direct Marketing in Integrated Marketing Communication

Historically, direct marketing is the first area of marketing communication that adopted an integrated marketing approach. In fact, it would be in appropriate to rename the direct marketing as integrated direct marketing.

One reason that integration placed so well in direct response marketing is because of its factors on the customers. By using databases, companies can become more sensitive to customers warns & needs & less likely to bother them with unwanted commercial message. An authority on the subject has defined Integrated Direct Marketing as a systematic method of getting close to your best current potential customers.



The following two tabs change content below.
  1. 조커카지노 3 weeks ago

    … [Trackback]

    […] Read More Information here on that Topic: […]

  2. … [Trackback]

    […] Find More on that Topic: […]

  3. satta king 3 weeks ago

    … [Trackback]

    […] Find More to that Topic: […]

  4. 조커바카라 1 week ago

    … [Trackback]

    […] Read More on to that Topic: […]

  5. DominoQQ 4 days ago

    … [Trackback]

    […] Information to that Topic: […]

Leave a reply

Your email address will not be published. Required fields are marked *


* is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account