I) Productivity and Quality Management-
1) Srinivas Gondhalekar and Uday Salunkhe “Productivity Techniques” Himalaya Publishing House.
2. Gerard Leone and Richard D. Rahn “Productivity Techniques” Jaico Book House
3. John S. Qakland “TQM: Text with Cases” Butt growth-I cinemann
4. David J. Sumanth “Total Productivity Management (TPmgt) A systematic and quantitative approach to compete in quality price and time St. Lucie Press
5. Bill Creech “The Five Pillars of TQM : How to make Total Quality Management work for
you” Dutton / Plume
6. Craig Gygi Neil Decarlo Bruce Williams Stephen R. Cuvey Six Sigma for Dummies
7. Anitava Mitra “Fundamentals of Quality Control & Improvement Pearson Education Asia”

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II) DIRECT AND INDIRECT TAXES
1. V.K. Sighania, “Students guide to Income Tax” Taxma
2. Ahuja & Gupta “Systematic approach to Income Tax” Bharat Law Publication
3. T.M. Manorahan, “Income Tax”
4. N.V. Mehta “Direct Tax ready reckoner” Kuber Publication
5. V.S. Date “Indirect Taxes” Taxmann
6. S.S. Gupta, Service Tax Taxmann
7. M.S. Mathuria & Dilip Phadke, “Commentary on M.V.A.T. Act, 2002” Mahrashtra
Sales Tax Vat News,
8. V.S. Balchandra, “Indiect Taxes” Sultanchand

III) EXPORT IMPORT PROCEDURES AND DOCUMENTATION
1) Handbook of Import – Export Procedures – Ministry of Commerce, Government of India
New Delhi.
2. Paras Ram “Export What Where and How Anupam Publishers, Delhi
3. Mahajan M.I., “Export – Do it yourself Snow White Publications, New Delhi
4. M. I. Mahajan “Import – Do it Yourself Snow White Publications, New Delhi
5. TAS Balagopal “Export Marketing” Himalaya Publishing House.
6. “Export Documentation and Marketing” Nabhi Publications, New Delhi
7. R. L. Varshney “International Marketing Management” Sultan Chand
8. Terpstra “International Marketing” Holt Saunders
9. Sharan V. “International Business, Concept, Environment and Strategy”
10. D.C. Kapoor ‘Export Management” Vikas Publishing House

IV) COOPERATIVES AND RURAL MARKETS-
T. P. Gopalwamy “Rural Marketing” Vikas Publishing
2. Ramakishen “Management of Co-operatives” Jaico Publishing
3. Krishnamoorthy “Rural Marketing” Himalaya Publishing
4. Ramakishen “Rural Marketing” Jaico Publishing
5. A. P. Gupta “Marketing of Agricultural produce in Idain” Vora and Company
6. Badi and Badi “Rural Marketing” Himlaya Publishing
7. Kamath “New Jimensions of Cooperative Management” Himalaya Publishing
8. Goel B, “Coopertive Management and Aministration Deep and Deep

V) RESEARCH METHODS IN BUSINESS-

C.R. Kothari, “Research Methodology – Methods & Techniques” New Age International
Publishers
2. Krishnaswamy OR “Research Methodology, Himalaya Publishing House
3. Donald R. Copper & Pamela S Schindler “Business Research Methods”
4. Nandagopal / Rajan, “Research Methods in Business”
5. Uma Sekaram, “Research Method for Business – A ski n building approach
6. Donald H Mc Burney, “Research Methods” CRC Press
7. Levin & Reuben “Statistics for Management” Prentee Hall
8. Dr. S. Shajahan “Research methods for Management” Jaico

VI) PUBLIC RELATIONS MANAGEMENT-
1.Frank Jefkins, “Public Relations for your business” Jalco Publishing House
2. Philip Lesly “Hand Book of Public relations and Communications” Jaico Publishing
House
3. Baskin Oits, Aronoff Craig, Lattimore Dan, “Public Relation the Profession and the
Practice”, McGraw Hill.
4. Newsom, Turk, Kruckeberg, “This is PR The Realities of Public Relations”. Wadsworth
– Thomson Learning
5. Freser P. Seitel “Practice Of Public Relations” Prentice Hall
6. C. Rayendu & K. R. Balan “Priciples of Public Relations” Himalaya
7. Winder Park, “Effective Public Relations Management – A Guide to Corporate Survival”
Jaico
8. Mehta D. “Handbook of Public Relations in India” Allied Publishing Delhi
Gerry McCusker, Tailspin – “Public Relatios Disasters – Inside Stories & Lessons
Leant”

🙂

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