PRODUCTIVITY AND QUALITY MANAGEMENT
I)Concept of productivity and various ways / modes of calculating it.
Ways to improve productivity. Partial productivity and Total
productivity. Simple direct problems relating to productivity, partial
productivity and total productivity.
Product and Service Quality dimensions. Characteristics of Quality.
Quality Assurance quality Circles Elements of Total Quality System.
Philosophies regarding Quality namely, Denning and his contribution to
quality. Deming’s 14-points for management Philip B. Crosby’s
philosophy relating to quality Jurau’s philosophy regarding quality Cost
II) Suggestion schemes.
Various types of wage incentive plans. Total
Job evaluation and Job rotation. Learning curves – description,
limitation and use to management. Simple problems on learning
Lateral thinking. Split brain theory.
Week Study (Method Study, Time and Motion Study) Work
Measurement Problems on these topics.
III) Concepts of customer service in relation to right quality, right quantity
Total Quality Management – definition, basic concepts, eight building
blocks, seven stages and pillars of TQM Seven deadly disasters. TQM
Introduction to “lean” thinking Juran’s triology – Muri, Mara, Muda.
Kepner Trego Method of Problem solving Bran storming, Delphi and
nominal group techniques.
Ergonomics. Single Digit Minute exchange of Dies (SMED)
IV) Holistic Quality Management
Quality performance and various
Six Sigma features, enablers, goals, DMAIC / DMADV
Taguchi’s quality engineering, Poka Yoke, National Productivity
Council, JIDOKA, KANBAN, ISHIKAWA (First Bone) diagram ISO
standards regarding quality such as ISO 9000, ISO 14000, QS 9000
and other emerging standards. Malcolm Bridge National Quality
Award. Deming Application Prize and TPM Awards
DIRECT AND INDIRECT TAXES
I) Basic Terms(S: 2,3 and 4)
Scope of Total Income(S: 5)
Residental Status(S: 6)
II) Heads of Income(S: 14; 14A)
a. Salary(S 15 to 17)
b. Income from House Properties(S 22 to 27)
c. Profit and Gain Business
(S:28,30,31,32,35,35D,36,37,40,40A & 43B)
d. Capital Gain (S: 45,48,49,50,50B,50C)
e. Income from Other Sources (S:56 to S:59)
Exclusion from Total Income (S: 10)
Exclusion related to specified heads to be covered with
relevant head, eg. Salary Business Income, Capital Gain,
Income from Other Sources
a. Deduction from Total Income
S 80C, 80CCC, S80D, S80DD, S80E
b. Compration of Total income for Individual
Indirect Tax – Service Tax
III) Basic Terms
Provision Related to some important services
Practicing Chartered Accountants
Commercial Training & Coaching
Other Important aspects
Valuation of Taxble Service(Ind Abarements)
Service Tax and Cess Payable
E VAT Credit related to Service Tax(Only Basic Principles)
Registration & Returns
Direct Tax –
Indirect Tax – MV – VI
Section 2 (4) Business
2 (8) Dealers
2 (12) Goods
2 (13) Importer
2 (15) Manufacture
2 (20) Purchase Price
2 (22) Resale
2 (24) Sales
2 (25) Sales Price
2 (27) Service
2 (33) Turnover of Sales
Incidence of Levy of Tax
See 3 Incidence of Tax
See 4 Tax Payable
See 5 Tax Not Leviable I Certain Goods
See 6 Levy of Sales Tax on goods specified in he schedule
See 7 Rate of tax on Packing Material
See 8 Certain Sale & Purchase Not Liable for Tax
Payment of Tax and Recovery
Section 12 Composition of Tax
Set Off Refund etc.
Section 48 & 49 Set Off Refund etc. along with rules 52, 53, 54,
EXPORT-IMPORT PROCEDURES AND DOCUMENTATION
I) Preliminaries for Exports and imports :
Meaning and Definition of Export – Classification – Strategy and
Preparation for Export Marketing – Export Marketing Organisation –
Registration Formalities – IEC – RCMC – Export Licensing – Selection of
Export Product – Identification of Markets – Methods of Exporting –
Pnemg Quoattions – Payment Terms – Letter of Credit.
Fiberalisation of Imports – Negative List for Imports – Categories of
Importers – Special Schemes for Importers
II) Export Import Documentation
Aligned Documentation system – Commercial Invoice – Shipping Bill –
Certificate of Origin – Consular Invoice – Mate’s Receipt – Bill of Lading –GR Form – ISO 9000 – Procedure for obtaining ISO 9000 – BIS 14000
Certification – Types of Marine Insurance Policies.
Import Documents – Transport Documents – Bill of Entry – Certificate of
Inspection – Certificate of Measurements – Freight Declaration.
III) Export Import Procedure
Steps in Export Procedure – Export Contract – Forward Cover – Export
Finance Institutional Frame worked for export Finance – Excise Clearance
– Pre-shipment Inspection – Methods of Pre-shipment Inspection Marine
Insurance – Role of Clearing and Forwarding Agents – Shipping and
Customs Formalities – Customs EDI System – Negotiation of Documents
– Realization of Exports Proceeds.
Pre-Import Procedure – Steps in Import Procedure – Legal Dimensions of
Import Procedure – Customs Formalities for Imports – Warehousing of
Imported goods – Exchange Control Provisions for Imports – Retirement
of Export Documents.
IV) Policy and Institutional Framework for Exports and Imports
Foreign Trade Policy – Highlights – Special Focus Initiatives – Duty
Drawback – Deemed Exports – ASIDE – MAI & MDA – Star Export
Houses – Town of Export Excellence – EPCG Scheme – Incentives for
Export Promotion Councils – Commodity Boards – FIEO – IIFT – EOUs –
SEZs – ITPO – ECGC – EXIM Bank.
COOPERATIVES AND RURAL MARKETS
I)The Concept of the Co-operation – Histrocial Background – Principles –
Objectives – Characteristics – Types of Co-operatives – Formation of
Co-operatives (Urban Co-operative Banks – Credit Co-operative
Societies Housing Co-operative Societies – Labour Co-operative
Role of CO-operatives – Social and Economic Development – Role of
Local Leadership – Competition from Non Co-operative Organiations.
Role of NABARD – State Government – RBI, Urban, Banks Dept.)
II) Legislations Influecing Co-operatives – Intent and scope of Maharasthra
State Co-operative Society Act. 1960 – MSCS Rules 1961 – Consumers
Protection Act. 1986 – Right to Information act. 2005
Rights and Duties of Managing Committee – Members – Registrar of
Co-operatives – Auditors
Challenges before Co-operatives – Strategy to ace the challenges
Future of Co-operatives in India.
III) Definition and Scope of Rural Markets – Rural vs. Urban Markets –
Rural Marketing Environment – Rural Consumer Profile – Consumer
Behaviors – Rural Marketing Mix.
Rural Marketing Mix.
Rural Market Segmentation – Targeting and Positioning – Marketing of
Consumer Durables – Rural Sales force Management.
IV) Agricultural Produce Marketing – Importance – Problems – Lines of
Improvement – Regulated Markets.
Quality Orientation – Standardization and Grading.
Role of Financial Institutions in Agricultural Marketing – Innovative
Marketing Techniques and Resent Trend in Rural Markets.
Impact of Globalization on Indian Markets – e – choupals – Commodity
RESEARCH METHODS IN BUSINESS-
I) Fundamentals of Research :-
Meaning Objectives and
Significance, Types of Research Basic Research Applied,
Descriptive, historical, Exploratory, Experimental, Ex-port-factor
and Case study approach.
Approaches to Research :-
a. Quantitative approach :-
b. Qualitative approach :-
iii. Filed Research
Importance of research in management decisions :-
Various areas of research in business :-
a) Marketing Research
b) Government polities and economic systems
c) Social relationship
d) Planning and operational problems of research in
II) Research Process :-
Selecting the topic, defining the research problem, objectives of
research, literature survey sample design, data collection,
execution of project, analysis of data and hypothesis testing,
generalization and interpretation and preparation of research
Features of good research
Research design – Meaning, need features of good
research design, type of research design –
a) For exploratory research
b) For descriptive research
c) For causal research studies
III) Hypothesis :-
Meaning, importance and types, formulation of hypothesis and
testing of hypothesis.
Chi-square test, Correlation Co-efficient, Regression analysis.
IV) Sampling –
Meaning, Sample and sampling, essentials of good sample.
Sample size, methods of sampling :-
a) Probability sampling – cluster sampling, stratified
sampling, multi stage sampling.
b) Non-probability sampling :- Purposive sampling Quota
sampling, Convenience sampling.
V) Sources and Methods of data collection :-
Primary and Secondary data
a) Primary sources :-
iv. Interview Schedules
b) Secondary sources
Data processing – Tabulation – Data analysis and
Report writing – layout of research report
PUBLIC RELATIONS MANAGEMENT-
I) Public Relations :
Definition – Meaning – Importance –
Objectives – scope and Functions – Organization of Public
Relations of Corporate Bodies – Internal Organization –
Seeking Consultancy Services – Pole of Public relations for
Corporate Internal Security in Managing Delegates and Visitors
– Qualities of Good Public Relations Personnel – Selection,
Training and Development of Public Relations Staff –
Importance of Mannerism s and Body Languages in Public
II) Public Relations Strategy –
Meaning – Importance – Strategy
for Marketing – Tangible & Service Products, Marketing
Strategy for Creating Corporate Image – Strategy for
Promoting Social Awareness & Public Education for National
Integrity, Social Reforms, Health & Education – Strategy for
Damage Control – Meaning and Importance – Case Study of
Corporates in India – Public Relation Activities Before. During
& After General Meetings of Corporate Bodies – Public
Meetings – Event Management
III) Public Relations Communications –
Meaning – Importance –
Process for Customer Care & Complaint Handling – Process to
Collect Dues & Keep the customer – Communication with Aids
to Trade – Bankers, Insurance Agents and Local Bodies.
Public Relations Materials & its Importance – Organizing Pres
Conferences – Electronic Media Coverage, Sales Promotion
Campaign, Participation in Trade Fairs & Trade Exhibitions –
Essentials in Presentations in Seminars / Conferences – Dress
code – Audio Visual Aids Communication Skills – Contents of
Presentation – Time Management – Feedback Analysis –
Information Management – Sources – Importance in Public
IV) Public Relations Management –
Ethics – Do’s & Don’ts in
Public Relations Management – Customers & Investors
Education – Selection & Importance of Brand Ambassadors –
Public Relations Functions in the light of Right to information
consumerism – NGO activism – Code of Conduct in
Advertisement – Outsourcing of Public Relations – Importance
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