Paper pattern:-


Q1. Objectives (15 marks)

Q2. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q3. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q4. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q5. Short notes (3 of 5)


Unit 1

  1. What is the scope of rural marketing
  2. What are the opportunities in the rural markets in India
  3. Elaborate the measures taken by the government to develop rural market
  4. Bring out the latest trends in rural markets in India
  5. Elaborate on the profile of rural markets in India
  6. What are the problems of rural markets and how can we overcome the same


Unit 2

  1. Differentiate between rural and urban customer
  2. What are the unique features of a rural customer
  3. What are social and the economic factors that are changing the face of rural markets
  4. What are the social and cultural factors that are affecting the rural customer


Unit 3

  1. Explain the relevance of marketing mix for rural customer
  2. Explain 4 As in rural marketing mix
  3. What is the importance of branding and packaging in rural marketing
  4. What is the issue of fake branding in rural markets and how to overcome the same
  5. Explain some pricing strategies for rural markets
  6. How is segmentation done for rural markets



Unit 4

  1. Who are the types of intermediaries in the rural markets
  2. SN:- Public Distribution systems, HAAT and mandi,
  3. Elaborate the distribution system of FMCG companies with examples
  4. What are the unique strategies to manage distribution in rural markets
  5. What are the key challenges in rural communication
  6. What are the various types of mass media to reach out to rural markets

For any further clarifications or doubts, please feel free to What’s-app Vipin Sir on 9820779873

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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