Google-Launchpad

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The internet giants Google are coming to India with it’s Startup Mentorship Programme named Google Launchpad to mentor Indian startups. In a Times of India report the company has already identified 10 startups to be a part of Google Launchpad, which will be a 5-day programme between November 3 to 7.

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The Programme will see many senior Googlers coming down to mentor entrepreneurs in fields of technology, user experience, product strategies, user interface and marketing.  The event will conclude with a demo day where the startups will make a pitch to VCs and investors. For the Bangalore event, there will be 20 mentors including  Amit Shevat, Google’s startup outreach programme manager and half of who will be Googlers from California and Israel.

The Google Launchpad was first launched in Israel a year and half back, which was a successful one and carried out dozens of programmes there and then in Brazil. 

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In all, 25 startups are going to be a part of it. Out of which some great startups are Bluehat Education, an e-learning firm, CashKumar, which allows you to get the best rate on foreign exchange, and RightDoctor, which helps find the right doctor for your ailment, Frilp, which helps find shops and services used and recommended by your friends, colleagues and other like-minded people, and Expin.me, a storybuilder application. Two startups who were winners at the MIT Global Startup Labs demo day are also part of it – AdWyze, which provides interactive direct response solutions, and Wazzat Labs, which delivers efficient image processing, computer vision and graphics solutions on mobile platforms. 

Others include CoSight, which helps make sales executives more efficient, iReff Technologies, which allows you to find the best prepaid mobile recharge plan for your needs, and Smart Pocket, which manages all your loyalty cards on the phone, which are a part  of Nasscom’s 10,000 Startup programme too.

-Vatsal Doshi

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