Social Environment Analysis of Hotel Industry:
Globally, leisure and entertainment are seen to be growing industries. Hence stable socio-political and economic conditions coupled with an improvement in infrastructure facilities (roads, airports etc) will improvement the sentiments of the tourists towards India.
The hotel markets its business with the help of the local festivals and long trusted & cherished Indian culture like Ayurveda in Kerala, Beaches in Goa and traditional melas.
Consuming beef is considered as a taboo for Hindus. Similarly, India being the place of domicile for 24 crore Muslims ranking 2nd only to Indonesia in the world is highly influenced by the ‘Islamic’ culture and Poke is considered as a taboo for Muslims. But, Beef is a part of the daily food for the foreign tourists. Hence, the hotelier has to cater the needs of various people from both Occidental and Oriental culture.
Indian customers are highly price sensitive. Many of them compare service offered with price. There is always a limitation on the part of the hotelier to design the service within the price constraints.
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