Hotels keep the data base of their past customer and send them ‘good wishes’ card on their Birthdays, Anniversary. This creates good image of hotel in the mind of old customers.
1) Hotel sponsor various TV quiz shows & contests, and the person winning this contents will get some nights free day stay at that hotel. This creates indirect publicity of the hotel.
2) Hotel also give free or low priced rent to travel shows like ‘Musafir Hoon Yarro’ and other TV serials, which also creates indirect publicity of the hotel.
3) Hotels also maintain good relation with travel agents & tour operators as they form a link between customer & the hotel. So, to keep them happy & satisfied hotel gives these tour operator & agent – high commission, Gifts like bags and also informing about various scheme hotels introduces. Now, according to a survey by FHRAI,
-5 star hotels spend around 6% of their total revenue in marketing
-While 3 star hotels spend around 23% of their total revenue.
The reason for this difference is -5 star hotels have already an image, a position. But its 3 star hotel who need to create awareness about their existence, and further create good image so to influence the customer to come to their hotel.
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