Promotion and education:- No marketing program can succeed without effective communications.
This component plays three vital roles: –
a) Providing needed information and advice (awareness).
b) Persuading target customers of the merits of a specific product. (Concentrating on a particular segment of the market).
c) Encouraging to take action at a specific time (purchase).
Communication is educational in nature for new customers.
Communication can be delivered by individuals such as sales people and trainers, media such as TV, radio, newspaper, magazines, postures, websites etc.
This promotion is usually used as incentives to catch customer’s attention and to motivate them to act.
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