Productivity and quality: – Productivity relates to how inputs are transformed into outputs that are valued by customers. Improving productivity keeps costs under control.
Quality refers to the degree to which a service satisfies customers by meeting their needs, wants and expectations. Service quality helps in product differentiation and building customer loyalty. Invest in quality profitably i.e. by considering incremental cost and incremental revenue.
Thus, these are the 8ps of service management, which are the essence of it. The integration of each p’s is necessary for the successful service management
Collectively these are the tools organizations uses to develop offerings to satisfy their target market(s) … the only tools at their disposal. Remember: If your marketing mix doesn’t meet their needs they will not be satisfied – and if they aren’t satisfied you are unlikely to meet your objectives.
The marketing mix should be viewed as an integrated and coordinated package of benefits that reflect the characteristics of customers and various targeted publics and satisfy their needs, wants, and expectations. Note that the elements of the marketing mix should be integrated because each element of the mix usually has some impact, direct or indirect, on the other three. For example, if you improve the product or service you probably have to change the price because it costs more to produce. Although you may not have to change where the product is delivered to the customer, you will almost certainly have to change the promotion or communication with the customer because you need to tell the customer about the changes you have made in the product and how the changes will make it more desirable and satisfying.
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