The Product Mix of Consultancy Services
In the consultancy services, the important products are technical services,
legal services, medical services and the managerial services. The providers and the clients may be an individual or even an institution. Customer orientation is considered to be an integral part of product development strategies.
The formulation of a sound product mix makes it essential that the consultancy organisations make efforts to design a sound product portfolio in
which different types of services are included. The medical consultants need to
be aware of the latest devices of treatment and to offer to the patients the world class medical aids. The technical consultants also need to innovate their product mix in the face of technological sophistication and to eliminate the traditional services from the product mix. The legal consultants need to be aware of the latest developments, such as amendments in laws, rules and regulations and to formulate the service mix accordingly. Thus the elimination and inclusion processes need to be adopted even in the consultancy services. The management experts not aware of the latest developments in the business world would hardly be successful in serving the interest of their clients. These facts make it clear that’ like other organisations, the consultancy organisations also need to make possible innovation in the face of multi-dimensional developments in the business environment.
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