Pool of sales Force opinion
This method is often referred to as “The Grass Roots approach”.
According to this the forecast is combined and cumulated in such a way that management may use it foir the company. It appeals to practical sales managers because the responsibility a assigned to those who produce results. Thus the sales force responsible to produce results give own prediction about the future expected sales.
Merits:
a) Specialized knowledge
b) Close touch with the market conditions
c) More confidence (forecast is correct)
d) More flexible- it can be changed according to the market needs.
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