1.         maintain Effective Communications

The main objective of sales Management is to maintain effective communication of sales department with the other organizational units. This will ensure or help in increasing the sales of the company.

2.         Develop an effective Distribution Network

Outside the company, the sales manager serves as a key contact with customers and other external publics and is responsible for building & marinating an effective distribution network so that people come to know about the company.

3.         Marketing Decisions

The next objective of sales management is to take various marketing decisions like:

Sales promotion, advertising, product decision, pricing, distribution channel policies.