The need for marketing is universally accepted since the early period of human life. The following points justify the need for marketing:



(1) Marketing is needed in order to satisfy human needs/wants and also for raising social welfare.


(2) Marketing is needed as it acts as a base of production activities. It encourages large-scale production and uses such production for meeting the needs of people.


(3) Marketing is needed as it provides various conveniences to manufacturers, traders and consumers.


(4) Marketing is needed as it facilitates economic and industrial growth of country.


(5) Marketing is needed as it has wider socio-economic significance. It facilitates large-scale production, promotes economic and social welfare, creates massive employment opportunities, creates utilities and facilitates cultural exchange.


(6) Marketing is needed for the transfer of ownership from producers to consumers.


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account