Company publication can be of three types: –

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a)      External

b)     Internal

c)      Those that combine both functions.

Some large business houses produce excellent external house magazines printed on the finest quality paper, full of interesting articles with artistic photographs and although they are expensive to produce, they do much to enhance the prestige of the company. They are usually sent to shareholder, who feels proud to receive them. The internal house magazine is meant for distribution to the employees of the company. The third type, which combines both functions, is really not advisable as the two functions are in fact difficult to combine. The prestige magazine will be of little interest to shareholders if it contains news about the marriage of Rakesh desai of the printing department to Anjou Patel of the packing department.

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