How to write unsolicited sales letters?


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The prewriting steps are the six planning steps-about purpose, reader, ideas to include, fact gathering, organization and revision. While planning an unsolicited sales letter these steps are taken in the following sequence.

 

1.      Gathering facts about the product.
 
2.      Knowing the reader and obtaining the mailing list.
3.      Deciding on purpose.
4.      Choosing ideas and the main appeal.
5.      Planning the presentation.
6.      Making revisions.


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