GOODS SERVICE CONTINUUM
As per Theodore Levit “There is no such things as service industries. There are some service industries whose service component are greater (or less) than those of other industries”. Everybody is in service. The point that Leavitt was trying to put across is that with almost every tangible physical product an intangible service component is associated. Therefore every body is in service.
He has further put that goods can be put into two categories
(a) Search goods – Goods which the customer can see, evaluate and try them prior to purchase (soap and shampoo etc.)
(b) Experienced goods – Goods which one can see or evaluate only after the purchase, while being consumed (Holiday, travel etc)
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