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Factors Influencing The Buying Behaviour

Service Sector Management

Factors Influencing The Buying Behaviour

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Factors Influencing The Buying Behaviour

Situational Factors : Time, Store’s atmosphere, Marketing Stimuli (the occasion)

Personal Factors : Personality, life style, Other demographic factors like age, gender, occupation etc.

Social Factors : Culture, reference group, family

Psychological Factors : Perception, attitude, motivation

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