Coupon
A coupon entitles a buyer to a designated reduction in price for a product or service. Coupons are the oldest and most widely used form of sales promotions. Coupons bear an expiry date and cannot be redeemed after the cut off date.
Coupons can be of 3 types:
- Direct to the consumer
- Media distributed
- Product distributed.
The main Advantages of coupons are:
- Encourage brand switching
- Stimulate trial for a product
- Take off the attention from price
- Fair and lovely dark circle removal cream to create more product trials has coupons in the newspapers and magazines which avail you of Rs.10/- off on a 40 gm pack.
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