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Basis of Segmentation of Tourism sector

Service Sector Management

Basis of Segmentation of Tourism sector

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  1. Holiday: Mass market, Individual market, and Popular market.
  2. Demand: Primary, Secondary, and Opportunity.
  3. Geography: International, according to regions, etc.
  4. Psychology: Lifestyle, Personal motive, and Knowledge.
  5. Demography: Age, Sex, and religion.
  6. Socioeconomic: Rich, poor, rural, urban, literate, illiterate.
  7. Purpose: Business travel, Cultural Tourism, and common interest convention.
  8. Age: Teens, kids, youth and senior citizen.

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