Pool of sales Force opinion

Pool of sales Force opinion

This method is often referred to as “The Grass Roots approach”.

According to this the forecast is combined and cumulated in such a way that management may use it foir the company. It appeals to practical sales managers because the responsibility a assigned to those who produce results. Thus the sales force responsible to produce results give own prediction about the future expected sales.

Merits:

a)            Specialized knowledge

b)            Close touch with the market conditions

c)            More confidence (forecast is correct)

d)            More flexible- it can be changed according to the market needs.