Stages involved in Actual sales budget preparation:-
a) Each district sales manager estimates district sales volume and expenses for coming period and the districts contribution to the overhead.
b) The top sales executive must argue effectively for an equitable share funds from the marketing division. The amount of money finally allocated the sales department depends upon value of individual budgetary propose to company as a whole.
c) The top management appraises the proposal by looking at intrinsic men and probable value to the whole organization. Starting point is a carrel assessment of wants and needs of the prospects.
d) The top management divides the available funds among the department and the share each receives depends on the ability of the department to accrue for the plan.
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