Inventory of Bank Marketing
By this one means that the perishable characteristics of the service marketing. In a bank if a customer starts with his day in the morning eight and ending in the day at four where as in bank is open in morning at 9:00 a.m. and closes at 1:00 p.m. in the afternoon, then one might not be able to attend it but nothing can be done in this case because for such a person the bank cannot be on till end. Also there may be is less work in the middle of the month where as in end and starting of a month there could be more work like people come to put in money as they get there salary, there would be withdrawals, pass book checking etc. which cannot be transferred in the between of the month as it depend on the people when they come as well one would come to put his money of salary only when he gets it and that’s at the end of month. So service faces a lot of problem from inventory as it cannot be stored, saved and then used later.
48 Comments