| Level | Type of service | Contents | Insurance sector |
| 1 | Core service | Basic service product |
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| 2 | Expected service | Basic product and minimum purchase conditions that must be met. |
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| 3 | Augmented service | Something different, which enables one product to be differentiated from other |
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| 4 | Potential service | Features that attract the customers and are useful to them. |
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Product levels of Insurance sector
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