TYPES OF COMPLANIERS
Research suggests that people can be grouped into categories based on how they respond to failures. Four categories of response types were indefinite in a study that focused on grocery stores, automotive repair service, medical care, and banking and financial services; passive, voicers, irates and activists. Although the proportion of the type of complainers is likely to vary across industries and contexts, it is likely that these four categories of complainer types will be relatively consistent and that each type can be found in all companies and industries.
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