Entrepreneurship April 2002 University Question Paper

April 2002

Entrepreneurship

N. B. 1) Question numbers 1 and 2 in Section I are compulsory.

2) From question numbers 3 to 7 in Section II answer any three.

3) Figures to the right indicate full marks.

4) Support your answer with examples wherever possible.

Section I

(1)    Answer the following concept questions in 5 to 6 sentences: (10)

(a)    Distinguish between Entrepreneurs and Intrapreneurs.

(b)   What are the various sources of finance for entrepreneurs in India?

(c)    Illustrate the concept of ‘Customization’.

(d)   What do you understand by ‘Idea Generation’?

(e)   Explain the concept of ‘Risk Taking’ with respect to entrepreneurship.

(2)    Read the following case and answer the questions given below:

Happy Sequira was only 21 when she joined Palm Beach Resorts as a food and beverages (F&B) helper. She had just graduated from one of the premium catering colleges in the city. She was young, energetic and possessed a pleasant disposition.

Due to her experimenting nature she was not very successful with her F&B. however, when one of her managers tried her out in guest relations, she was an instant hit. From then on there was no looking back for her. She soon rose to the position of a Banquets Manager.

Even as a Banquets Manager she loved the Kitchen Section. She felt like cooking. Many a times she went to the Kitchen of one of the Palm Beach Resort Restaurants and experimented. Many a times she was successful, or this is what her Kitchen staff often told her. She was enjoying every bit of her life.

Unfortunately for her this was to be her glass ceiling. Due to a catering educational background not many in the Palm Beach Resorts Management thought that she could take up hardcore marketing assignments.

Happy was unhappy. She felt stifled. Her stagnation in position was making her feel truncated. She decided to go independent.

Over the years, being single, she had gathered enough money. Moreover, her father was a successful businessman and would love to fund any of his only daughter’s ventures. Also being in guest relations, Happy herself knew a lot of influential people.

On the other hand, Happy Sequira was now 30. She had to seriously contemplate marriage due to parental pressures. Her rise at Palm Beach Resorts was meteoric, which implied that she was not used to serious failure. Besides Happy wondered what kind of a start up could she design to suit her needs?

Questions:

(a)    Should Happy Sequira go independent? (5)

(b)   Should Happy follow her heart (F & B) or head (Guest relations)? (5)

(c)    If Happy decides to take up Guest Relations what kind of a start up do you suggest? (5)

(d)   If Happy decides to take up F & B what kind of a start-up do you suggest? (5)

Section II

(3)    As a potential entrepreneur, how would you construct a business plan to satisfy your banker? (10)

(4)    What are the problems faced by Indian Women Entrepreneurs and what government support can they avail of? (10)

(5)    Evaluate the contributions of Joseph Schumpeter and David McClelland with regard to Entrepreneurship.

(6)    “Ancillarization is the only hope for the small business in India after globalization.” Comment and support your answer with illustrations. (10)

(7)    SWOT is an essential tool in Environmental Scanning and Sectoral Studies. Explain giving suitable examples. (10)