Graphical Interface:
These interfaces are the websites of the companies. The websites are the medium between the company and the customer. It is through the websites that the company interacts with its customers. The look the feel the color of the website matters a lot over here which acts to be the tangible cue.
For Example: India Infoline it totally deals with information regarding any company’s working share price, financials etc. it has a total corporate feel to it.
Companies going to software development:
For example in INFOSYS when a client wants to develop a software for its information transfer or any other purpose it will personally go to Infosys with its requirements and Specifications. Now when a custom goes to developer it is the ambience of the office etc. that will pay a vital role in identifying the worthiness of the company.
Developers comes to the Customer:
This could be very well explained with the HP example itself. HP does not actually believe in encounters with the customers. However at its retail outlets it does.
But mostly they are the ones who approach the customers where at that point of time their dressing and their language and their voice quality is an important cue through which the customers might judge the company as a whole.
Hence the representative of the company also have to absolutely formal in their behavior with the customer and HP follows this rule.
51 Comments