Dynamic Entrepreneurship Innovation theory

Dynamic Entrepreneurship Innovation theory or Schumpeter’s theory of creative destruction

• Was not widely accepted in 1930,s as dominance of sellers market
• Theory was only mere fancy till 19990 when mega corporates failed due to over emphasis on operation which worked well in past.
• The theory advocates discontinuance of anything organization/product/service/philosophy which has worked well in past.
• Advocates change by creative destruction in response to market condition

• Theory advocates the age of discontinuity and more on formulating the right questions and then the right answers for survival.