Dynamic Entrepreneurship Innovation theory or Schumpeter’s theory of creative destruction
- Was not widely accepted in 1930,s as dominance of sellers market
- Theory was only mere fancy till 19990 when mega corporates failed due to over emphasis on operation which worked well in past.
- The theory advocates discontinuance of anything organization/product/service/philosophy which has worked well in past.
- Advocates change by creative destruction in response to market condition
- Theory advocates the age of discontinuity and more on formulating the right questions and then the right answers for survival.
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