- Retailers with an offering that has universal appeal, such as distinctive merchandise or low cost, are the most successful at exploiting global markets. Some of the most successful global retailers are specialty store retailers with strong brand images and/or unique merchandise.
- Category specialists and supercenter retailers may be particularly suited to succeed internationally because of their operating efficiencies.
- These retailers are leaders in their use of technology to manage their inventory and distribution systems, and enjoy economies of scale that translate into good values for consumers around the globe.
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