Conflict Theory



Conflict always exists between operators of similar formats or within broad retail categories. It is believed that retail innovation does not necessarily reduce the number of formats available to the consumer; instead, it leads to the development of more formats. Retailing thus evolves through a dialectic process, i.e., the blending of two opposites to create a new format.

This can be applied to
Developments in retailing as follows: —

a. Thesis
Individual retailers as corner shops all across the country

b. Antithesis
A position opposed to the thesis develops over a period of time. These are the department stores. The antithesis is a “challenge” to the thesis.

c. Synthesis
There is a blending of the thesis and antithesis. The result is position between the “thesis” and “antithesis”. Super markets and hypermarkets thrive. This “synthesis” becomes the “thesis” for the next round of evolution.


The following two tabs change content below.
We, at, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account