The following is a basic outline of the kind of information needed in the business plan.
• Business Description, The Business and Mission, History
• Form of Ownership, Industry Trends, Management Personnel
• The Marketing Plan, Products and Services, The Market
• Competition, Marketing Strategies, The Operations Plan
• Materials and Personnel , Methods of Production, Distribution Channels
• Financial Plan, Profit and Loss Statement, Cash Flow Analysis
• Program a Balance Sheet, Break Even Analysis, Start Up Financing
• Attachments, Resume, Job Descriptions
• Personal & Business References, Leases, Contracts
• Letter of Indent to Purchase, Production, Endorsements
A business plan can be broadly divided into the following categories-
Cover page
Executive summary
Table of contents
Mission statement / Statement of purpose
Description of business
Industry analysis
Marketing plan
Competition
Operations plan
Financial plan
Management plans
Critical risks
Exit strategy
Appendix
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