Foreign/ Export Marketing: The field of export marketing covers all those marketing activities involved when a firm markets its products outside its main (domestic) base of operation and when products are physically shipped from one market or country to another. Although the domestic marketing operation remains of primary importance, the major challenges of export marketing are the selection of appropriate markets or countries through marketing research, the determination of appropriate product modifications to meet the demand requirements of export markets, and the development of export channels through which the company can market its products abroad. In this phase, the firm may concentrate mostly on the product modifications and run the export operations as a welcome and profitable by-product of its domestic strategy. Because the movement of goods across national borders is a major part of an exporting strategy, the required kills include knowledge of shipping and export documentation. Although export marketing probably represents the most traditional and least involved form of international marketing, it remains an important aspect for many firms.
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