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PERSONAL SELLING Meaning: Personal selling involves selling through a person-to-person communication process. Importance of personal selling; Allowing for two-way interaction. Tailoring of the message....
Personal Selling: Personal selling involves direct contact between buyer and the seller either face to face or through some form of telecommunication such as...
Presentations…a word we all BMS students can relate to. Also in the corporate world, presentations play an important role. Presentation is an art of connecting...
