What is Purchase Decision of Buying Process?
Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a...
Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a...
The marketing communication process as applied to promotional strategy. The sender of the message is the marketing manager or the message as advertising...
Information search: After need arousal, the consumer tries to solve it & gathers the sources and information about product. If the need...
A few posts back we spoke about how it’s high time to make a career pick: http://www.bms.co.in/t-y-talk-isnt-it-high-time-to-make-a-career-pick/ and here I am to follow up by guiding...
Need recognition: A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation,...
Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights...
Definition: According to L G. Schiffman, “diffusion of innovation is the process of by which acceptance of an innovation (new product or new service...
Buying decision process:- It can be define as “The series of logical stages a prospective purchase goes through when faced with a buying problem”....
There are five basic managerial functions constituting the process of management. (1) A manager sets objectives, plans and policies and communicates these to his...
Communication Process: In communication process there is transmission of message firm the sender to the receiver. Understanding of the message is the result of the...