What is Purchase Decision of Buying Process?
Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a...
process
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Explain The Advertising Budget Process
Advertising Budget process:- Advertising budget process consists of four major steps: Collection of data & preparation of budget. Presentation and approval of the budget. Budget...
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Explain The Diffusion Process of Innovation
Definition: According to L G. Schiffman, “diffusion of innovation is the process of by which acceptance of an innovation (new product or new service...
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What is Information Search Stage in Buyer Decision Process?
Information search: After need arousal, the consumer tries to solve it & gathers the sources and information about product. If the need...
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T.Y.Talk: Career Plans And Mapping It Up The Right Way!
A few posts back we spoke about how it’s high time to make a career pick: http://www.bms.co.in/t-y-talk-isnt-it-high-time-to-make-a-career-pick/ and here I am to follow up by guiding...
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What are the basic managerial functions constituting the process of management?
There are five basic managerial functions constituting the process of management. (1) A manager sets objectives, plans and policies and communicates these to his...
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What is Need Recognition Stage in Buying Decision Process?
Need recognition: A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation,...
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What is Alternative Evaluation Stage of Buying Process?
Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights...
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Explain The Process of Marketing Communication
The marketing communication process as applied to promotional strategy. The sender of the message is the marketing manager or the message as advertising...
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Explain The Process Of Communication
Communication Process: In communication process there is transmission of message firm the sender to the receiver. Understanding of the message is the result of the...
