What Are The Activities Under Media Operations?
Meaning of media operation: Media operations refer to the follow-up actions & activates that are carried out by the media operation departments. Normally T.V., Radio...
media
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Explain The Media Related Terminology
Media Related Terminology: Reach: Reach is the percentage of the target population exposed at least once to the advertiser message during a specific time frame....
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What Is The Role Of Media Research?
Importance/role/scope of media research: Importance/role/scope of M.R. are: Readers/views profile. Rating of programmes. Facilitates planning. Facilitates self-evaluation. Availability of data. Benefits to media planner. Benefits...
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Talaash 2010 Media Coverage
Talaash 2010 is an Inter-collegiate BMS festival of Jai Hind College. This is the media coverage of Talaash 2010.
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Explain The Factors To Be Considered By Media Planners
Factors To Be Considered By Media Planners: The various Factors are: Reach Frequency Cost per Thousand Cost per point Impact Selectivity Reach : It...
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Write a note on Outdoor Media Advertising
OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses,...
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Explain The Meaning and Functions of Media Research
Meaning of Media Research: It is also called “Audience Research”. It provides information regarding the popularity & effectiveness of each advertising medium & the comparative...
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What Are The Problems In Media Planning?
Problems In Media Planning The media strategy decision has not become a standardized task. A number of problems contribute to the difficulty of establishing...
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5 New Social-Media Platforms Worth a Look
Whenever marketers or companies launch social media campaigns, they usually focus on major networking sites such as Facebook, LinkedIn and Twitter. But for smaller-business it’s...
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Explain The Media Scheduling Strategies / Methods
Media Scheduling: Media scheduling decisions are the decision about the timing, continuity & size of the ads. Media Scheduling strategies(methods): It is concerned...
