Explain The Advantages and Disadvantages of Vehicular Media
VEHICULAR MEDIA / TRANSPORT MEDIA: One of the most mobile mean of communication to the target audience by advertisers is the vehicular or the...
media
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Explain The Media Scheduling Strategies / Methods
Media Scheduling: Media scheduling decisions are the decision about the timing, continuity & size of the ads. Media Scheduling strategies(methods): It is concerned...
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Explain The Meaning and Process of Media Planning
Meaning of Media Planning: Media planning is the process of designing a course of action that shows how advertising time and space will be utilized...
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Name The Media Research Organizations In India
Media research organizations in India: Prominent organizations conducting M.R. in India are: Audit bureau of circulation (ABC) Indian market research bureau (IMRB) Market & research...
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What Are The Problems In Media Planning?
Problems In Media Planning The media strategy decision has not become a standardized task. A number of problems contribute to the difficulty of establishing...
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Explain The Factors To Be Considered By Media Planners
Factors To Be Considered By Media Planners: The various Factors are: Reach Frequency Cost per Thousand Cost per point Impact Selectivity Reach : It...
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Explain The Meaning of Specialist Media
SPECIALIST MEDIA: Media times, for the sake of more visibility, marketers attempts to use things like: T-shirt Caps Buttons Bags Bands Stickers To put their...
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What Is The Role Of Media Research?
Importance/role/scope of media research: Importance/role/scope of M.R. are: Readers/views profile. Rating of programmes. Facilitates planning. Facilitates self-evaluation. Availability of data. Benefits to media planner. Benefits...
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Explain The Meaning and Functions of Media Research
Meaning of Media Research: It is also called “Audience Research”. It provides information regarding the popularity & effectiveness of each advertising medium & the comparative...
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What Are The Types of Advertising Media?
Types of advertising media: 1 Broadcast media Television Radio Doordarshan Star TV network Sony entertainment television Zee TV...
