“Special studies in marketing” Book
Hey TYBMS students, This is with reference to the book that is written by me along with a co-author, SPECIAL STUDIES IN MARKETING. The book...
marketing
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What Is The Meaning of Interactive / Internet Marketing?
Interactive/ Internet Marketing: Internet is having the greatest impact on marketing. While the internets is changing the way as compare design & implement...
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What Is The Importance And Scope of Marketing
1. Satisfying Consumer’s Wants 2. Achieves Objectives 3. Creates Utility . 4. Widens Market 5. Face Competition 6. Goodwill . 7. Introduction of...
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Finance Or Marketing Which Is Better For TY?
There is no question of which Specialisation is Better. It all depends on your ambitions and personal ability. If you got Excellent communication skills, an...
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Times Group
ABOUT TIMES GROUP Bennett, Coleman & Co. Ltd is India’s largest media house. The Times Group is a multi-edition, multi-product, multi-media organisation, and has...
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Interview with Prof. Isha Chowdhry, BMS Co-ordinator, Reena Mehta College
An interview with Prof. Isha Chowdhry, BMS Co-ordinator of Reena Mehta College of Management Studies I don’t think that BMS will become yet another...
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Marketing / Finance? The First Decision-Making Test In A BMS Graduate’s Life
Marketing/Finance? The First Decision-Making Test In A BMS Graduate’s Life The courses of Bachelors in Commerce (BCom), Technology (BTech), Mass Media (BMM), and other fields...
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What Is The Meaning of Direct Marketing?
Direct Marketing: Direct marketing involves a variety of activities including database management, direct selling, telemarketing & direct response ads through direct mail, the internet...
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What Are The Different Components of Marketing Mix?
1. Product . It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods...
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Principles of Marketing Practice Question Paper Set 2
The activities involved in transfer of goods and services from seller to buyer i.e. advertising, shipping, storing and so on is known as Marketing. The...
